Blush Bloom Boutique Instagram Strategy

Overview

Blush Bloom Boutique is a floral business that specializes in dreamy, soft-hued floral arrangements, particularly in baby pink tones. Their Instagram feed presents a visually cohesive and elegant aesthetic, featuring custom floral designs, event setups, and decorative pieces.

Goals & Objectives

  1. Increase Brand Awareness – Grow the follower base and engagement to attract more potential customers.

  2. Drive Sales & Inquiries – Encourage direct messages for orders and custom arrangements.

  3. Enhance Visual Brand Identity – Maintain a strong, soft pink floral aesthetic to establish a recognizable brand presence.

  4. Showcase Expertise – Position Blush Bloom Boutique as an expert in timeless, elegant floral arrangements.

Target Audience

  • Brides-to-be & wedding planners

  • Event organizers & designers

  • Home decor enthusiasts

  • Luxury floral lovers

  • Social media-savvy consumers who appreciate aesthetics

Content Strategy

Content Themes

  1. Floral Arrangements – High-quality photos of fresh and custom floral designs.

  2. Event & Wedding Decor – Styled floral setups for weddings and special occasions.

  3. Behind-the-Scenes – Showcasing the creative process, bouquet making, and floral curation.

  4. Client Features & Testimonials – Reposting user-generated content and happy customer experiences.

  5. Aesthetic Lifestyle Shots – Curated images featuring florals in elegant settings.

Next

Business Card and Logo Design