Branding - Azora Tea Company

Azora Tea Company is a sophisticated and organic tea brand that embodies nature, elegance, and wellness. The brand identity design focuses on a minimalistic yet refined aesthetic that reflects the purity and authenticity of the tea experience.

• Logo Design: Created both a primary and an alternative logo that align with the brand’s ethos.

• Color Palette: Developed a warm and earthy color scheme featuring natural tones of green, brown, and beige to emphasize the brand’s organic essence.

• Typography: Selected a combination of Tenor Sans, Raleway, and Poiret Bold to create a harmonious blend of modern and elegant fonts, ensuring readability and brand consistency.

• Visual Aesthetic: Curated imagery that highlights tea culture, natural ingredients, and a serene lifestyle to help shape content aesthetics.

Design Rationale

The brand identity was crafted to evoke feelings of tranquility, quality, and nature. The use of hand-drawn elements and a delicate serif font conveys an artisanal feel, while the color palette reinforces the organic and earthy characteristics of the brand.

Final Deliverables

• Logo variations

• Color palette guide

• Typography selection

• Brand mood board with lifestyle imagery

This project showcases my expertise in branding, typography, and aesthetic composition, creating a cohesive identity for a premium tea brand.